Ancient and modern touch for 2009 logo

UEFA has unveiled its new visual identity for the 2009 UEFA Champions League final in Rome, a design that combines today’s competition trophy with the ancient Roman symbol of victory, a laurel wreath.

Wreaths were worn by victorious emperors as they rode through the streets of Ancient Rome in carriages drawn by white horses, and have a special place in the city’s history. Framing the main elements of the design is a stylised portrait of Rome’s famous landmark, the Colosseum. Taken together, the different parts of the new identity reflect the city’s history, architectural heritage and passion for football

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